Be honest, accurate, truthful and fair. Do not distort or fabricate facts, imagery, sound or data.
Provide accurate context for all reporting.
Seek out diverse voices that can contribute important perspectives on the subject you’re writing.
Ensure that sources are reliable. To the maximum extent possible, make clear to your audience who and what your sources are, what motivations your sources may have and any conditions people have set for giving you information. When unsure of information, leave it out or make clear it has not been corroborated.
Correct errors quickly, completely and visibly. Make it easy for your audience to bring errors to your attention.
If a report includes criticism of people or organizations, give them the opportunity to respond.
Clearly distinguish fact from opinion in all content.
Conflicts of interest
Avoid any conflict of interest that undermines your ability to report fairly. Disclose to your audience any unavoidable conflicts or other situational factors that may validly affect their judgment of your credibility.
Do not allow people to make you dishonestly skew your reporting. Do not offer to skew your reporting under any circumstances.
Do not allow the interests of advertisers or others funding your work to affect the integrity of your journalism.
Respect your audience and those you write about. Consider how your work and its permanence may affect the subjects of your reporting, your community and since the Internet knows no boundaries the larger world.
Don’t plagiarize or violate copyrights.
Keep promises to sources, readers and the community.
If you belong to a news organization, give all staff expectations, support and tools to maintain ethical standards.
Nature of Your Journalism
Our journalists should not express opinions at all and should work to ensure that stories are neutral, not reflecting bias toward any position. Exceptions are made for journalists whose jobs specifically involve expressing opinions, such as editorial writers, columnists, commentators and cartoonists.
We want our news coverage to be fact-based, without expression of opinions, but reporters are encouraged to provide commentary in related blog posts or columns, being transparent about their opinions.
Our reporters may express personal opinions in their own accounts on social networks.
We encourage our journalists to express opinions about journalism matters, advocating for freedom of information and joining the conversation within the profession about important issues.
Our journalists, salespeople and executives work to ensure that advertisers, sponsors and contributors have no influence over editorial content.
Our journalists should disclose community and political involvements, particularly those involving topics they might cover, both in general statements we will publish on our website and in stories relating to their involvements.
Despite our organization’s involvement in the issues we cover, we should provide factual coverage in a neutral voice. We should disclose our affiliation for transparency reasons, but the affiliation should not be evident from a promotional voice or content.
Bombs and Other Threats
We will consult with local officials to determine whether a bomb threat is credible before we publish a story, but we will reserve the right to publish regardless of what officials say.
We permit undercover reporting on a regular basis, as long as editors are informed in advance and have approved the project based on its news value.
We will disclose to readers or viewers the reasons for granting confidentiality, such as fear for the source’s safety or job, when we use unnamed sources.
Children: Coverage, Images and Interviews
We identify children who are connected with a crime as perpetrators, victims or witnesses only if the child’s identity is already widely known.
We identify children who are charged with a crime only if the child is being tried in adult court.
Our journalists seek permission from a parent to interview or photograph a child when it relates to all but simple matters (e.g. asking about a favorite video game).
We will cooperate with authorities’ recommendations in covering hostage situations.
We believe our primary responsibility in covering hostage situations is to our readers; we will carry any statements and imagery that we consider newsworthy and within our general guidelines (on gory material, etc.), whatever effect it has on the situation.
Our organization never pays for interviews.
Our organization permits interviewees with transcripts to revise their comments to clarify complicated or technical matters.
Our organization will provide interview subjects with a general idea of our questions in advance.
When reporting on an interview, we do not require our staff to state the type of interview (i.e., whether it was in person, by telephone, video, Skype or email.)
Sources: Reliability and Attribution
We may use sources with a conflict of interest in stories, but details that signal the conflict of interest should be included (e.g. a scientist who conducted a study about a drug's effectiveness when the study was funded by the manufacturer).
We disclose how sources In “ordinary people” stories were identified (e.g. through Twitter).
We use links, if available, for source attribution in online stories.
Our staff members should take reasonable steps to ensure the accuracy of information that we publish and note our sources.
If we are unsure of the accuracy of information, we should cite our sources, word stories carefully to avoid spreading false rumors, acknowledge what we don’t know and ask the community’s help in confirming or correcting our information.
Reporters may read parts of stories to sources in order to check facts or make sure they understand technical points and procedures. But they should not read full stories to sources before publication and should make clear to the sources that they are only checking facts, not providing an opportunity to change the writing or approach to the story.
Balance and Fairness
To ensure fairness, we believe in covering not only the most powerful voices on an issue, but also those who are not normally heard (e.g. in election coverage, mainstream and non-mainstream candidates).
We will be alert to situations where the most accessible spokesmen are at the extremes of issues, but most people are somewhere in the middle.
We will refrain from presenting multiple points of view if one perspective on an issue has been credibly established as fact. In other words, we will avoid “false balance.”
In breaking news situations, we will attempt to gather comments from key sides of an issue; if comments are not immediately available, we will publish or air the story without them, make clear that we were unable to get some comment and update our story as needed.
We require commenters to use their full and complete names and to give us their email addresses, and employ an automated response system that confirms the email addresses.
We permit comments on all articles.
We will access and review the identity of a registered commenter only when subpoenaed by law enforcement.
We will clean up random utterances such as pauses, “um” or “you know” unless they materially alter the meaning.
We will correct grammatical errors by sources unless they are people in positions of power (e.g., elected officials or public figures).
We will allow separate phrases of a quote separated by ellipsis. (“I will go to war … but only if necessary,” the president said.)
We will allow separate phrases of a quote separated by attribution. (“I will go to war,” the president said. “But only if necessary.”)
We do not publish names of sexual assault victims unless they agree to speak on the record.
In rare cases, such as when a sexual assault allegation has been proven to be false and malicious, we will identify a sexual assault accuser.
In breaking news stories, we do not publish the names of dead people until authorities have notified their families and released the names, unless compelling circumstances justify publication as soon as we have verified the names.
We should always be careful about identifying kidnap victims if the person may be in danger.
We will consider a disclosure page on our blog or website that lists our financial interests if we cover business or finance regularly.
Our journalists may not own interests in companies they cover regularly.
Our journalists should immediately disclose to a supervisor any interests they have in a company they are asked to cover. Supervisors should consider putting another journalist on the story.
Our journalists should avoid community involvement in areas that they cover. Journalists should tell their supervisors about their community involvements, including when a story suddenly arises that may present a conflict. When they have to cover an area where they have a personal involvement, we should consider assigning another journalist. If a conflict can’t be avoided, coverage should disclose the conflict.
Our journalists should disclose community involvements, particularly those involving topics they might cover, both in general statements we will publish on our website and in stories relating to their involvements.
We will provide factual coverage in a neutral voice despite our organization’s involvement in the issues we cover. We will disclose our affiliation for transparency reasons, but the affiliation should not be evident from a promotional voice or content.
Gifts, Free Travel and Other Perks
Our journalists should disclose any gifts they receive to their supervisors and discuss whether something needs to be returned, disclosed, paid for, donated to charity or handled in some other way that protects our integrity.
Personal Ethics Statements by Staff
Our journalists should work precisely to our company ethics and standards; personal ethics statements are, therefore, not necessary.
Plagiarism and Attribution
We believe a link to a digital source is sometimes sufficient attribution; we need not always name the source in the text if the information is routine.
We should always cite news releases if they are our sources, and should quote them if using their exact words.
Even when taking basic facts from another source--“World War II ended in Allied victories over Germany and Japan”-- we should vary the wording from the phrasing used in source materials.
Political Activities by Staff
We encourage our journalists to be involved in the community, politics and the issues we cover, but we will disclose these involvements in our coverage.
Our journalists should disclose community and political involvements, particularly those involving topics they might cover, both in general statements we will publish on our website and in stories relating to their involvement.
Our journalists are free to express opinions on social media.
We encourage staff members to retweet, reblog, share and otherwise pass along things they find interesting on social media. We trust them to provide context where appropriate.
Staff members should always identify themselves in social media profiles, and, if they are using the profile for professional purposes, they should identify themselves as working for our organization.
A staff member who considers not identifying himself or herself accurately in a social media profile should explain the extraordinary circumstances to a top editor and receive approval before starting such an account.
Staff members communicating with and about people in dangerous situations, such as war, crime or disaster zones, should consider the safety and security of people depicted or addressed in the social media content.
We should edit or delete inaccurate social media posts, so people who haven’t seen the corrections will not spread them on social media. We should note that we have edited or deleted inaccurate posts.
We should note who has retweeted, liked or otherwise shared inaccurate social media posts that we are correcting, and attempt to message them directly to call attention to our corrections.
Awards and Contests
We will accept awards from advocacy organizations, if we are transparent about favoring that point of view.
We will assess the nature of the contest and make a decision consistent with our overall contest principles if we win a contest we did not enter.
We will refuse any attempt to censor our material, accepting delay as the price for putting out exactly what we want.