Bros4America, previously Bros4Hillary, is a volunteer political advocacy organization that lobbies and supports progressive policies and candidates up-and-down ticket through social media outreach, volunteerism, fundraising, and by creating original video and digital content. We have over 40,000 members and followers across various social media platforms. Originally based out of Los Angeles, we began in January 2016 with the goal of electing Hillary Rodham Clinton the President of the United States, but have since grown to have a nationwide presence with the goal of advocating for progressive candidates in the 2018 midterm elections and defending against regressive Republican legislation or policies.
WHAT’S WITH THE NAME?
“Bros” was picked as a tongue-in-cheek response to the sexism, racism, and other ‘isms’ being used by Secretary Clinton’s opponents and detractors during the Democratic primaries. As the size and impact of our organization grew, we found the name preceded the title. Nevertheless, “BRO” stands for “be respectful of others,” and indeed, Hillary’s “bros” are all of us: male, female, gay, straight, black, white, latino, asian, transgender, old, young, rich, poor, educated and not, from every corner of the nation. We have a proud legacy of LGBT and female membership.
MEET OUR LEADERSHIP TEAM. THE BROS THAT STARTED IT ALL.
Since our inception we have grown into a vast network of over 36,000 members and followers of all ages, genders, creeds, and walks of life and in September 2016, we officially partnered with Hillary for America to boost voter outreach, registration, social media, and phonebanking efforts.
Bros4Hillary has enjoyed our fair share of press coverage, appeared in media interviews, and created our own original content. Check out our “Bros in the Media” page. Our members served as delegates to the Democratic National Convention in Philadelphia in July 2016, have raised tens of thousands of dollars, lead phone banks, and volunteered all across the United States. We have hosted multiple live events, fundraisers, and viewing parties. Our events have drawn notable guests like Mayor of West Hollywood, Lindsay Horvath, Queer Eye for the Straight Guy’s Jai Rodriguez, the original plaintiffs in the Prop 8 marriage equality case, as well as notables from TV and film. (An archival of our old “Get Involved” page shows all the ways we encouraged members to volunteer.)
On November 8, 2016, Secretary Clinton won the national popular vote by a substantial margin and earned the most votes of any presidential nominee in history after President Obama, an accomplishment we are proud of. But for the second time in 16 years, the Democratic nominee with the popular vote was defeated in the Electoral College.
On November 14, 2016, we released our Open Letter to the American People, in which we announced that through December 19, 2016 we would campaign for the Electoral College to vote for Hillary Clinton in accordance with the national popular vote, and to draw awareness to evidence of wide-spread voter suppression, election tampering and interventionism. On December 20, 2016 we plan to officially evolve into an advocacy group that honors Hillary’s legacy by advocating for her policies and ideals, lobbying for electoral college reform, fighting a regressive or harmful Republican legislative agenda, and supporting down-ticket Democrats in 2018.
HILLARY FOR AMERICA PARTNERSHIP
In September 2016, we officially partnered with Hillary for America. Together, we worked to develop social media messaging during and after debates, and coordinated our overall branding and messaging efforts with the campaign. We developed the Official Bros4Hillary Call Team, which was sponsored by www.hillaryclinton.com, and ranked in the Top 10 of all call teams in the nation overall. The campaign also hosted Bros4Hillary on their text messaging tool, offering Bros-related information to users who texted ‘Bros’ to the campaign’s SMS short code number. The campaign also shared our livestream BrosCast videos on multiple occasions, including our interview with Colin and Betsy Ebeling, close friends of the Clintons. Our leadership team was privileged to be invited to New York to attend the Election Night viewing party at the Javits Center.