Bros4America, previously Bros4Hillary, is a volunteer political advocacy and activist group that supports progressive policies and candidates up-and-down ballot through social media outreach, volunteering, fundraising, and by creating original video and digital content. Originally based out of Los Angeles, we began in January 2016 as a small Facebook group supporting Hillary Clinton’s presidential campaign. Our name was meant to be a tongue-in-cheek response to the sexism and racism we observed in the 2016 presidential election. After the 2016 election, we turned our focus to electing Democrats to the U.S. House in the 2018 election and serving as a check on the Trump Administration. We have a proud legacy of LGBTQ+ and female membership. Our membership is primarily LGBTQ+ and female-identified, and we welcome people of all backgrounds.
We have enjoyed our fair share of press coverage, appeared in media interviews, and created our own original content. Check out our “Bros in the Media” page. Our members served as delegates to the Democratic National Convention in Philadelphia in July 2016, have raised tens of thousands of dollars, lead phone banks, and volunteered all across the United States. We have hosted multiple live events, fundraisers, and viewing parties. Our events have drawn notable guests like Mayor of West Hollywood, Lindsay Horvath, Queer Eye for the Straight Guy’s Jai Rodriguez, the original plaintiffs in the Prop 8 marriage equality case, as well as notables from TV and film. (An archival of our old “Get Involved” page shows all the ways we encouraged members to volunteer.)
THE 2016 CAMPAIGN
In September 2016, we officially partnered with Hillary for America. Together, we worked to develop social media messaging during and after debates, and coordinated our overall branding and messaging efforts with the campaign. We developed the Official Bros4Hillary Call Team, which was sponsored by www.hillaryclinton.com, and ranked in the Top 10 of all call teams in the nation overall. The campaign also hosted Bros4Hillary on their text messaging tool, offering Bros-related information to users who texted ‘Bros’ to the campaign’s SMS short code number. The campaign also shared our livestream BrosCast videos on multiple occasions, including our interview with Colin and Betsy Ebeling, close friends of the Clintons. Our leadership team was privileged to be invited to New York to attend the Election Night viewing party at the Javits Center.
On November 8, 2016, Secretary Clinton won the national popular vote by a substantial margin and earned the most votes of any presidential nominee in history after President Obama, an accomplishment we are proud of. But for the second time in 16 years, the Democratic nominee with the popular vote was defeated in the Electoral College.